Lady Gaga’s Black Perfume

2:05 pm in Celebs by Jason Baskey

Crunchy synths serve as the soundtrack to Lady Gaga’s eye-catching trailer for her “Fame” fragrance, which hits stores in September. In the Steven Klein-directed spot, Gaga wears latex — and in some cases nothing — as she commands a spaceship full of beefy guys. “Fame” will be the world’s first black perfume. In the latest issue of Vogue, Gaga opens up about working with beauty brand Coty to perfect her perfume, making sure that while it looks black in the bottle, it sprays on completely clear.

“The fragrance is called Fame. It must be black,” she said in the issue for which she graces the cover in a Marc Jacobs gown. “It must be enticing. You must want to lick and touch and feel it, but the look of it must terrify you.”