IKEA’s New Interactive Catalogue

5:11 am in Trends by Jason Baskey

IKEA has always been known as one of the leaders in innovative products. This year, they’re adding one more; their 2013 catalogue, which utilizes the latest in augmented-reality technology. Shoppers can use the smartphone or tablet app in conjunction with the paper catalogue to see expanded views, designs, combinations and descriptions of products.
Maybe print media isn’t dead after all? It’s just evolving.

The 2013 IKEA Catalogue hits your mailbox starting August 13th, 2012 (today!).